Tuesday, September 29, 2015

Do not sell the goods, sell the difference

      Perhaps also been a year, at my door with a new fashion store. I do not think my neighborhood back home fashion business well. But unexpectedly, she sells very crowded. The amount of goods that consume her every day that I have to play cravings. But then, along my neighborhood, has added 3 new fashion stores sprouting. Thus, the number of tourists focus on fashion stores doorstep I fell away half.

       Today there is a new fashion store right next store grow old. The owner of the fashion business has sublet the location of the neighbors old fashion shop. Seems they are in other places, and the people quite wealthy. There are more new stores, adding new people to do business or live in where I live, it is also very funny. It makes me in older neighborhoods more crowded. My business becoming increasingly happy. Only thing, I feel sorry for her mastery of old fashion shop. The idea of ​​her business is very good. But there are now at least four similar versions in the same neighborhood. Now they have a new store opening soon close his shop girl, in direct competition with her store was. Watch out the next day, her business would become difficult. As it seems, the shops form a decent new, bigger and better than the old store. And the wealth of her old shop owner is unlikely to remain longer. Especially she is pregnant with her second child. Should the customer no longer good as before.
       It is true that businesses have other freedoms, it is hard! If a person is doing well, there will be many to follow that model, and competes directly with that person. Marketplace is really a battlefield. The competition in the business environment is very liberal fierce. So, business is not a child's game. But there is a playground of the truly mature, wisdom, and bravery. If you do not really have the talent, and passion in business. It's best to learn a profession to make a living somehow. Competition by profession, everyone will play by the rules. And the competition in a lot less professional in the business environment of freedom. And if you had to trading in an environment of freedom. Create your differences. Then you will have a solid base to attract customers. Do not sell the goods, sell the difference.
                                                                                          Author: Pham Thi Hoi

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