In the construction business of the business image is extremely important. It is the brand of the business and enterprise products. As the reputation of the enterprise in the market. It was part of the value of intangible assets of the business. Of course, a good business reputation, beautiful pictures will make customers interested and curious about the products they offer. The trial of enterprise products when required as a matter of course other agencies.
To have a good brand and reputation in the market. First, businesses must absolutely adhere to the provisions of law. This creates great confidence with new business partners that collaborate for the first time. Second, enterprises should strictly comply with these covenants, agreements on contracts with business partners.
Tuesday enterprises should have the quality goods and products to meet the needs of customers. Fourth, business advertising strategies, corporate brand PR effectiveness. That could be the advertising campaign, the media on television, newspapers, internet, events ...
Personally I think the advertising strategy of human extraction - that is beneficial to people watch ads as effective as possible. Because after all, people come together for the good operation. Yet an ad on television now have to spend a lot of money, but the effect was not worth much. They just lost rental model or other public figure to rotate clips, bought the rights to the script, buy airtime ... Very expensive. But look at how to use the TV viewers are aware. Most of while watching television that advertising, they often switch channels! ... Even in the press, now that increasingly fewer people read newspapers. Electronic newspaper, the more attractive by the news constantly updated. But now is the era of information technology. Who would take time to see the ad? Unless the correct things they like and are in demand.
And how ads by extracting human reason was different. They give customers a free product trial. Or to those customers free use nuclear products. They participated in the charity program, kindness, develop meaningful programs for the community as planting trees, ... These activities have a strong impact on the perception and feelings of people, especially those who used free products. Typical for these activities is the company Viettel, Omo, Coke ... And there are very strong brand and rapidly growing Vietnam market.
In addition to these activities, businesses also need to build a culture of enterprise. Everyone in the business must have cohesion, understanding and loving each other. Through the cultural activities of the business. Employees will have more sense of building your business. And themselves as an advertising channel very practical, lively and cheaper for businesses in the community in which he lived.
In short, the attempt at workers, into the in disasters. What's best for the business, we just do it for good. And to what extent success depends on many factors. Business people sometimes just anglers that day he was more personal question, have not yesterday. Has engaged in business, you need to learn how to win all your troubles by bringing the business or they would be dead soon.
Author: Pham Thi Hoi
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